"READY, STEADY, GO!" is a Italian project by ISCA member UISP which is fighting against the physical inactivity of children. It calls for the need to push children and youngsters to be more active.
Did you know that children and youngsters spend their free time in closed spaces (60%), eat in front of the tv (39%) and their indifference towards sports activities is increasing (38% compared to the 26% of 2011). The challenge of breaking this wave of physical inactivity has been taken on by the three year Italian project Pronti, Partenza, Via!. Promoted by Save the Children and Kraft Foods Foundation and realised in cooperation with UISP, the project is based on interventions of healthy life style and correct nutrition promotion in ten Italian cities.
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